Sam Smith - Google Play Live TV Advert

Broadcast Lighting Director: Tim Routledge

Sam Smith Lighting Designer: Will Potts

Kit: Siyan

Director: Matt Askem

This was the worlds first live concert tv advert - broadcast live from London's Camden Roundhouse and shown on Channel 4. The concert was back timed so the final encore song of Sam's live concert to perfectly hit the advert break in "Chatty Man". Tim worked closely with Sam's LD - Will Potts of Spirit Design - to create a stunning commercial and a little place in broadcasting history.

Photos by kind permission of Will Potts and Luke Dyson